Friday, January 24, 2020

Sun Also Rises and Decline and Fall :: Free Essay Writer

Sun Also Rises and Decline and Fall Poverty is an issue which society faces each day. It is a constant struggle that cannot be ignored. Defeating poverty would take great efforts and contributions from all. Canada and the third world are examples of countries which are experiencing poverty, yet each differ in different ways. Once seeing the multitudes of condominiums, expensive restaurants, and streets jammed with cars, one would never see Canada as a place suffering from hunger, lack of food or clothing. Yet poverty exists. Poverty in Canada cannot be compared to that of a 3rd world country, since many of the poor have access to transportation and television. What people lack is ability to see the inadequate nutrition overcrowded housing and chronic unemployment. â€Å"A visitor to Canada from Africa or Asia, if told if told that there is a widespread poverty in this country, might find the statement hard to credit.†(Schlesinger 89) In most places, the poor are thought to be isolated, away from shopping zones a s well as residential areas. They are seen as a crowded cluster, living in shantytowns drinking a bottle of whisky, uselessly lying there in search for a job, or some method of employment. This is just one of the stereotypes given to the poor person, we must first define poverty. Individuals and families whose financial resources and/or other resources (including educational and occupational skills, the condition of the environment at home and at work, and material possessions) fall seriously below those commanded by the average person or family in society, are in poverty. (Schlesinger 105) The â€Å"poverty line†, is a method used by the government to determine the number of poor people living in a certain area. It is based on an individual’s income. Anyone below the annual level of income is classified as being poor. Who Are Our Poor? The Special Senate Committee on Poverty, using a poverty line, calculated that â€Å"approximately five million Canadians live in poverty† (NCW 10) Studies show various groups in society tend to be poorer in comparison to others. Over 1 million Canadians who work are poor. The working poor are usually employed in service sales, farming, fishing and clerical jobs characterized by low pay, limited opportunities for advancement, and instability. It is said â€Å"1 person in every eight who lives alone is member of the working poor.† (NCW 6) The second highest group is individuals that live in poverty are the elderly.

Wednesday, January 15, 2020

Polaroid Corporation

Polaroid | Why Polaroid failed Polaroid | Background Information 1937 | founded by Edwin Land first to switch to colored dyes 1948 | launch of instant film cameras first & only brand within its category 1982 | Edwin Land left the company early 90s | introduction of digital cameras Oct 2001 | couldn‘t compete with digital cameras & filed a bankrupcy Consumer Centric Marketing | Why Polaroid failed? 2 Polaroid | Edwin Land Factory of innovation 535 patents Block-buster creator House Genius Edwin Land centric company Product-oriented Showman Marketing is what you do when your product is not good† Consumer Centric Marketing | Why Polaroid failed? 3 Polaroid | Contextualizing Competitive Advantage competitiveness level market orientation sales orientation product orientation production orientation until mid 80s supply < demand supply = demand supply > demand 4 innovative excellence first mover cult status brand identity Consumer Centric Marketing | Why Polaroid failed? Polaroi d | Changes in the market competitiveness level market orientation mid 80s onwards sales orientation product orientation production orientation rices for conventional cameras drop 1-hour-photo shops emerge home computers & digital cameras supply > demand 5 supply < demand supply = demand Consumer Centric Marketing | Why Polaroid failed? Polaroid | Reactions & Cause of Failure Polaroid stayed product-centric Failed to anticipate market changes & implications Ignored opportunity despite having technological expertise & fixated on Polaroids „As electronic imaging becomes more prevalent, there remains a basic human need for a permanent visual recordâ€Å"Reaction to changes too slow Loss of key brand asset & competitive advantages Consumer Centric Marketing | Why Polaroid failed? 6 Polaroid | Loss of Competitive Advantage limited interactivity (social network etc. ) lack of convenience (10 pics at a time) expensive compared to digital cameras emergence of instant printing shops. brand identity adopted by digital camera competitors Polaroid nowadays perceived as ‚artsy‘ & ‚retro‘ Consumer Centric Marketing | Why Polaroid failed? 7 Polaroid | Way Around It & ConclusionPolaroid could have branded digital products as a logical extensions of its instant range if they had anticipated the changes early enough and reacted accordingly Concentrate on product & brand value rather than products & technology Keep up with the market trends Anticipate future changes & implications Satisfy a need â€Å"camera should go beyond amusement and record making to become a continuous partner of most human beings†¦ a new eye, a second memory. â€Å" (Land) Consumer Centric Marketing | Why Polaroid failed? 8 Polaroid | Sources Arvidson, Erik, „Polaroid Historyâ€Å", retrieved from http://www. how. com/info_8730013_polaroidhistory. html Camerapedia. wikia. com, http://camerapedia. wikia. com/wiki/Polaroid, viewed Oct 6th 2012 Haig, Matt (2011), „Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time† Polaroid. com, http://www. polaroid. com/about-us, viewed Oct 7th 2012 Smith, Andrea Nagy (November 2009), „What was Polaroid thining? â€Å", in: Behavioral Research, A publication of the Yale School Of Management, retrieved from http://qn. som. yale. edu/content/what-waspolaroid-thinking Consumer Centric Marketing | Why Polaroid failed? 9

Tuesday, January 7, 2020

Doing Chores ESL Lesson Plan

This lesson plan focuses on common chores around the house. Students will learn collocations such as mow the lawn and cut the grass related to tasks around the house. For adult learners, use this lesson to focus on chores parents choose for their own children. Doing chores and getting an allowance can contribute to learning responsibility which will open the doors to further conversation in class.   English Lesson Plan on Doing Chores Aim: Vocabulary and discussion related to the topic of chores Activity: Vocabulary review/learning, followed by discussion activities Level: Lower-intermediate to intermediate Outline: Introduce the idea of chores and allowance by recounting your own experience with chores and allowance.Have students read the short introduction to chores.Ask students if they had to (or have to) to do chores.Brainstorm chores as a class, writing various chores on the board.Ask students to review the list of common chores and ask any questions they may have.Have students break up into small groups of three to four.Ask students to choose the best five chores and the worst five chores as a group.As a class, ask students to explain their choices of the best / worst five chores.  Have students to discuss the chore/allowance questions in their groups.Read the example role-play about chores with a student from the class.Ask students to pair up and write their own chores dialogue.   Introduction to Chores In many countries, children are required to do chores around the house. Chores can be defined as little jobs you do around the house to help keep everything clean and orderly. In the United States, many parents ask their children to do chores in order to earn an allowance. An allowance is an amount of money paid on a weekly, or monthly basis. Allowances allow children to have some pocket money to spend as they see fit. This can help them learn to manage their own money, as well as help them become more independent as they grow up. Here are some of the most common chores that children are asked to do.   Common Chores to Earn Your Allowance clean your roommake your bedpick up / put away / hang up your clotheswash the disheswash the carmow the lawn / cut the grasspick up your toyspull weedsdo the vacuuming  repair the computerplan a mealprepare/cook dinner  set the tableclear the tablewash the dishes  clean out the fridge or freezerclean the shower or tubdisinfect the toiletdo the laundrywash the clothesdry the clothesput away the clothesmob the floorsvacuum the carpets/rugsrake the leaves in fallshovel snow in winter Chore Questions How many of these chores have you done in your life?  Do / Did your parents ask you to do chores?  Do / Did your parents give you an allowance? How much was it?Do / Will you ask your children to do chores?Do / Will you give your children an allowance?Which chores are the worst? Which chores do you prefer? Chores Dialogue Mom: Tom, Have you done your chores yet?Tom: No Mom. Im too busy.Mom: If you dont do your chores, you wont get your allowance.Tom: Mom! Thats not fair, Im going out with friends tonight.Mom: Youll have to ask your friends for money  because you havent done your chores.Tom: Come on. Ill do them tomorrow.Mom: If you want your allowance, youll do your chores today. They wont take more than an hour.Tom: Why do I have to do chores anyway? None of my friends have to do chores.Mom: You dont live with them do you? In this house we do chores, and that means you have to mow the lawn, pull the weeds and clean up your room.Tom: OK, OK. Ill do my chores.